About Us

Established in 1978 by David Hall and Bill Groome we remain a family owned and run business with strong links to our local community.

The business originally operated a retail outlet for used cars, small workshop and petrol forecourt in Rockingham Road, Corby. Meet our Rockingham team for more details about us.


Awarded the Fiat Franchise in 1979, we quickly established ourselves as the leading Fiat dealer for Northamptonshire.


Our Rushden business was added in 1984 when the long established Fiat dealer, Palace Motors was purchased. After a number of years trading from premises on Wellingborough Road and following the retirement of Bill Groome in 1999 the business reverted back to the original location in John Street. The dealership has an excellent reputation for individual personal service right at the heart of Rushden.

New Corby Premises

Having outgrown the original Rockingham Road premises the business purchased a former factory in Cockerell Road, close to the growing retail area surrounding Asda in 2005. At the same time David's son Matthew joined the business as General Manager having spent 10 years in London running various businesses. The former factory was converted into a state-of-the-art showroom and workshop opening its doors as Fiat's first Ikea designed dealership in the UK in 2006.


The new Corby premises opened up the opportunity for the business to grow further and in 2007 the Mazda franchise was added. Having had no Mazda representation in the local community for over 10 years we have quickly established ourselves as a leading Mazda dealer and have a growing loyal following. In 2009 we were awarded first place in a national sales competition for overachieving, and continue to go from strength to strength.


Having been approached by Fiat to become an Abarth dealer we felt the relaunch of this iconic brand in 2008 was an opportunity too good to miss. As one of the very first Abarth dealers in the UK and still one of only 17 dealers nationally we are passionate about this very special brand.